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    5/19/2008
    CHICKEN WALDORF RETURNS TO ATLANTA BREAD

    This customer favorite is now available at local Bakery Cafés

     

    SMYRNA, Ga. (May 19, 2008)—For customers craving the perfect blend of signature Chicken Salad, Granny Smith Apples, Walnuts and Dried Cranberries, Atlanta Bread invites you to flavor your day with the Chicken Waldorf sandwich.  The Chicken Waldorf, a long-time customer favorite, is back on Atlanta Bread’s menu after a three year hiatus.

     

    Inspired by the classic salad invented in the Waldorf Hotel in New York City, Atlanta Bread’s Chicken Waldorf is made with homemade Chicken Salad infused with a signature blend of spices combined with Granny Smith Apples, Dried Cranberries and toasted Walnuts and served on fresh-baked Asiago Foccacia with Lettuce, Tomato and Red Onion.

     

    Last appearing as a limited time offering in 2005, Atlanta Bread has since been flooded with customer requests to bring back this classic chicken salad sandwich with the New York twist.  The Chicken Waldorf will be available in all locations until July 20th and will also be featured permanently on a new menu already available in some locations.

     

    Within the next few months, all locations will carry the Chicken Waldorf as a part of the rollout of Atlanta Bread’s new menu offerings.  The new menu features more upscale flavors with a cultural twist.  New sandwiches and salads, including the Salsa Fresca Salmon Salad, Bistro Chicken Press grilled on Ciabatta and Turkey Bacon Rustica, introduce cross-cultural flavors to the Atlanta Bread menu. 

     

     “The Chicken Waldorf is one of the stars of the new Atlanta Bread menu,” said Basil Couvaras, Chief Operating Officer. “The blend of flavors in this sandwich are unique, but yet familiar enough to be appealing to many different palates.”

     

    FAST FACTS ABOUT THE CHICKEN WALDORF

     

    ·          While there are many conflicting theories, it is said that the first Waldorf Salad was created by the Dining Room Manager at the Waldorf Hotel in New York City in the early 1890s.

    ·          The original version consisted of diced Apples, Celery and Mayonnaise served on a bed of lettuce. Walnuts were added later and are now an essential part of the dish. Dried fruit is also a common addition.

    ·          Atlanta Bread’s Chicken Waldorf stays true to the essential flavors of the original Waldorf Salad while adding some surprising twists, such as the richness of Asiago cheese.

    ·          The Chicken Waldorf was first introduced to Atlanta Bread customers in 2004 and then promoted again in 2005. It will be promoted in all locations for three months before becoming a part of Atlanta Bread’s menu.

     

    About Atlanta Bread

    Atlanta Bread (www.atlantabread.com) is a privately-held, quick-casual restaurant concept.  While the food is prepared quickly, guests dine in a warm, relaxing environment featuring hardwood floors surrounded by inviting conversation clusters. The menu has freshly-made items including hot soups, made-to-order sandwiches and tossed-to-order salads. Gourmet coffees and bakery sweets are served during breakfast, lunch and dinner.  Atlanta Bread currently has more than 115 locations spanning 24 states.                                                                                

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